A brand is so much more than a logo. You need to create a brand through a strategic and structured methodology to make it relevant and to have it stand out to your target audience. If you succeed in combining your products, services and company into your overall brand, then the door is open to a sustainable growth where your investment is put to best use.

A brand key exercise forces you to look at all the external forces (clients, competition, yourself) which can have an influence on your brand, in light of who you want to be.

A brand key exercise leads to:

  • A sharp positioning

  • A structured way to go about it

Follow these 9 steps which will lead to a distinguished and relevant positioning of your brand.

Download our brand key template