{"id":3692,"date":"2023-05-23T17:06:05","date_gmt":"2023-05-23T15:06:05","guid":{"rendered":"https:\/\/www.jdi.be\/score-with-these-10-forms-of-video-marketing\/"},"modified":"2025-08-21T14:41:57","modified_gmt":"2025-08-21T12:41:57","slug":"score-with-these-10-forms-of-video-marketing","status":"publish","type":"post","link":"https:\/\/www.jdi.be\/en\/score-with-these-10-forms-of-video-marketing\/","title":{"rendered":"Score with these 10 forms of video marketing"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #13827c;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-margin-top:-160px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:#272f34;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Ambit ExtraLight&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:20;--minFontSize:20;line-height:1.6;\">We challenge you to see how long you can scroll the Internet without coming across a video. 5 minutes? 20 seconds? Images flash around our ears. They are wonderful entertainment while waiting for the bus but in the meantime they also increase our brand awareness, positioning and can really get us out of a jam through helpful tutorials. Video has become 2nd nature. But how do you get started? Videos themselves are very threshold lowering, but the threshold towards <a href=\"https:\/\/www.jdi.be\/en\/the-loft-studios\/\" target=\"_blank\" rel=\"noopener noreferrer\">video content<\/a> creation still seems a step too high for many.  <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\"><strong>No worries. Get inspired with these 10 forms of video marketing.<br \/>\n<\/strong><\/mark><\/h5><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><ul style=\"--awb-item-padding-top:0px;--awb-item-padding-bottom:10px;--awb-iconcolor:var(--awb-color1);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 type-numbered\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">1<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Bedrijfsvideo\">Corporate video<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">2<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Interview%20en%20Q&amp;A\">Interview and Q&amp;A<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">3<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Explainer%20video\">Explainer video<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">4<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Aftermovie\">Aftermovie<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">5<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Webinar\/online%20event\">Webinar\/online event<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">6<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Productvideo\">Product video<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">7<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Live%20video\">Live video<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">8<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#How%20to%20video\">How to video<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">9<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Testimonial\">Testimonial<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">10<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#User-generated%20content\">User-generated content<\/a><\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:30px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:30px;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Bedrijfsvideo\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">1. Corporate video<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>The corporate video is the frontrunner of video marketing. Long before companies were even engaged in their video marketing strategy, they already had a company video on their homepage. And that&#8217;s good because corporate video is ideal like no other to support your company&#8217;s findability (SEO), usability (UX) and efficient communication. A good corporate video explains who you are, what you do and, of course, it sticks. It should fit in with your corporate culture and so will be very barrier-free. But in the meantime, we do know that  <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">one-video-doesn&#8217;t-fix-all. So be sure to take full advantage of your corporate video by integrating it on social media, your outbound communications and on-site as well.<\/mark><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/TNvAFteiuGQ?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:30px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:30px;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Interview en Q&amp;A\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">2. Interview and Q&amp;A<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>These are videos that answer your audience&#8217;s most pressing questions, and they come in all shapes and sizes. You can have a coffee chat with a thought leader, customer or team member and talk about a particular topic closely related to your service\/company\/product. But it can also just be a live solo video where you answer questions that people submitted in advance.  <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">Often now we also see podcast and video go hand in hand.<\/mark>  First, do some thinking about your script so that your video works even without images et voila, 2 birds with one stone.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/fDwdO3zB7yo?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Explainer video\"><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">3. Explainer video<\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>An explainer video is perfect to use in ads and campaigns because they are very effective thanks to their higher conversion rates. <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">Even better is the animated explainer video.<\/mark> They are very hip and can provide a lot of information in a short time since they are action-packed. Too difficult, too expensive? Not with the right partner! With a simple briefing, an initial storyboard can already be created with an accompanying quote. That way you&#8217;ll know right away what can and can&#8217;t be done with your available budget. Here, for example, our client <a href=\"https:\/\/vil.be\/\" target=\"_blank\" rel=\"noopener\">VIL<\/a> needed a short but clear video about Databots to use in a presentation.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/PCHUjT8DyZE?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Aftermovie\"><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">4. Aftermovie<\/h2><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>Often you put so much time into an event but still forget to budget for an aftermovie. Sin!  <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">Because an aftermovie is the perfect way to do employer branding.<\/mark>  You show prospective employees and customers what they can expect from you and showcased the qualities you possess. An aftermovie also always does well on social media and it adds that extra touch to the after-event communication because it also allows you to reach the people who didn&#8217;t end up registering, to show them what they missed. That way they know that your events are really worth attending. Bring on that FOMO!  <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">The aftermovie is also a boulder of positioning.<\/mark>  You highlight the solution you brought to the event. If you manage to snare some interesting people for a testimonial in the aftermovie, you can also profit handsomely from their reputation. This aftermovie is another creation of JDI with accompanying drone shots.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 4\" src=\"https:\/\/www.youtube.com\/embed\/99gltKHXVcs?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Webinar\/online event\"><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">5. Webinar\/online event<\/h2><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p><mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">Brooded by Covid but enduring thanks to their super effective way of informing your audience <\/mark>, the webinar is a form of video marketing not to be underestimated. It comes in all shapes and sizes. As a simple slide deck with presentation, a panel discussion or even as a <a href=\"https:\/\/www.jdi.be\/securitas-een-digital-event-dat-is-twee-keer-scoren\/\" target=\"_blank\" rel=\"noopener\">capture of a live event<\/a> for those who cannot physically attend. JDI has also leveraged webinars in Covid times with our online #Growthstreams.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 5\" src=\"https:\/\/www.youtube.com\/embed\/HrypAXeYRx4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Productvideo\"><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">6. Product video<\/h2><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>These show-and-tell videos put your product in the spotlight. No bla bla, just boom boom. They help potential customers learn more about the product and should convert prospects. Therefore, more than the other forms of video marketing, <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">the production value of the product video<\/mark> is <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">crucial.<\/mark><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 6\" src=\"https:\/\/www.youtube.com\/embed\/uo7cZZ3VOm4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Live video\"><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">7. Live video<\/h2><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>Almost every social media platform currently has a live feature. And with good reason because nothing builds community as quickly as a live video in which you can answer your customers&#8217; questions \u00e0-la-minute. A live video is also very versatile. A quick update on the warehouse, a showcase of the new garments, an interview with a new partner,&#8230;.  <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">Also know that there is a lot of great software online that often works with a free entry-level subscription.<\/mark>  They we at JDI like to work with <a href=\"https:\/\/streamyard.com\/\" target=\"_blank\" rel=\"noopener\">Streamyard<\/a> to professionally combine different cameras, already recorded videos and live videos into cool live streams. So that was the software we used in broadcasting the <a href=\"https:\/\/eitrawmaterials.eu\/women-and-girls-in-stem-forum-advances-the-european-agenda-on-gender-equality-in-stem\/\" target=\"_blank\" rel=\"noopener\">Women and Girls in STEM <\/a>Forum which brought together policy makers, industry leaders and students to inspire gender equality in STEM and ICT disciplines.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 7\" src=\"https:\/\/www.youtube.com\/embed\/0GvpnmSTOIA?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"How to video\"><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">8. How to video<\/h2><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p><mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">In the video marketing funnel of attract, instruct, convert and retain, the &#8220;How to video&#8221; sits at the back of &#8220;retain.  <\/mark>  The customer has already chosen you and now it&#8217;s a matter of indulging them and keeping them with you with relevant content. Make your video short, to the point and relevant to your own business. Then a good tutorial will gain your audience&#8217;s trust, showcase authority in a particular area, showcase the product in a relevant context and draw attention to article B which fits perfectly with article A.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 8\" src=\"https:\/\/www.youtube.com\/embed\/omdfcGYEqPY?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Testimonial\"><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">9. Testimonial<\/h2><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>A testimonial always works and especially if you turn it into a fun video. The production budget doesn&#8217;t even have to swing the pan, it&#8217;s mostly about the charisma of the client and how well they know how to explain it (check the video and you&#8217;ll quickly notice what I mean). So put enough time into pre-production and screening and the job is already half done. The convenient thing about testimonials is also that in almost every case, the interviewee will also share the video themselves through their social media channels.  <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">At that point, your testimonial becomes a first step toward ambassadorship.<\/mark><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 9\" src=\"https:\/\/www.youtube.com\/embed\/yDo8a8stc18?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"User-generated content\"><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">10. User-generated content<\/h2><\/div><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>Depending on your product and buyer persona, you can achieve a lot with user-generated content. People sometimes make fun of influencers, but <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">a study by the Arteveldehogeschool and Comeos shows that 1 in 3 Belgians who follow influencers on social media have bought something in the past 3 months after seeing it advertised by an influencer.<\/mark>  If you are marketing to young people, it is important to know that nearly 9 in 10 (87 percent) of Belgian young people follow influencers. So hop aboard that influencer train.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 10\" src=\"https:\/\/www.youtube.com\/embed\/SOStLLKo5nk?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-top:30px;--awb-margin-bottom:30px;\"><p>And is your product is so good that others mention you or engage with it without you having to ask them, <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">then you have truly achieved the holy grail of video marketing.<\/mark><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:30px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">Need even more impact?<\/h2><\/div><div class=\"fusion-post-cards fusion-post-cards-1 fusion-grid-archive fusion-grid-columns-3\" style=\"--awb-dots-align:center;--awb-columns:3;--awb-active-filter-border-size:3px;--awb-filters-height:36px;--awb-columns-medium:33.3333%;\" data-post-type-label=\"posts\"><ul class=\"fusion-grid fusion-grid-3 fusion-flex-align-items-flex-start fusion-grid-posts-cards\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom:30px;--awb-padding-top-small:10px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-overflow:hidden;--awb-bg-color:rgba(225,234,234,0.2);--awb-bg-color-hover:rgba(225,234,234,0.2);--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:30px 30px 30px 30px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-1 fusion-no-small-visibility has-aspect-ratio\" data-layout=\"static\" style=\"--awb-aspect-ratio:4 \/ 3;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.jdi.be\/en\/optimize-processes-first-then-digitize\/\" aria-label=\"Optimize processes first, then digitize!\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png\" data-srcset=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-200x133.png 200w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-400x267.png 400w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-600x400.png 600w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-800x533.png 800w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png 1200w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-2 fusion-no-medium-visibility fusion-no-large-visibility\" data-layout=\"static\" style=\"--awb-margin-right:30px;--awb-margin-left:30px;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.jdi.be\/en\/optimize-processes-first-then-digitize\/\" aria-label=\"Optimize processes first, then digitize!\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png\" data-srcset=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-200x133.png 200w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-400x267.png 400w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-600x400.png 600w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-800x533.png 800w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png 1200w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:15px;--awb-margin-right:30px;--awb-margin-left:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20pt;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.1;\">Optimize processes first, then digitize!<\/h3><\/div><div class=\"fusion-content-tb fusion-content-tb-1\" style=\"--awb-margin-bottom:0px;--awb-margin-left:30px;--awb-margin-right:30px;--awb-content-alignment:center;\"><p>It happens more often than not: companies with growing pains seek solutions in digitization. Teams choose tools and applications and after a year they only half use them. Or no more at all. Because in such a digital system, you have to put in work and type in data.  <\/p><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:2px;--awb-padding-left:0px;--button_accent_color:var(--awb-color5);--button_border_color:#65cdb4;--button_accent_hover_color:var(--awb-color6);--button_border_hover_color:var(--awb-color6);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:1px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:rgba(101,205,180,0);--button_gradient_bottom_color:rgba(101,205,180,0);--button_gradient_top_color_hover:rgba(101,205,180,0);--button_gradient_bottom_color_hover:rgba(101,205,180,0);\" target=\"_self\" href=\"https:\/\/www.jdi.be\/en\/optimize-processes-first-then-digitize\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Read more<\/span><\/a><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom:30px;--awb-padding-top-small:10px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-overflow:hidden;--awb-bg-color:rgba(225,234,234,0.2);--awb-bg-color-hover:rgba(225,234,234,0.2);--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:30px 30px 30px 30px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-1 fusion-no-small-visibility has-aspect-ratio\" data-layout=\"static\" style=\"--awb-aspect-ratio:4 \/ 3;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.jdi.be\/en\/check-out-our-jdi-showreel\/\" aria-label=\"Check out our JDI Showreel\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png\" data-srcset=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-200x150.png 200w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-400x300.png 400w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-600x450.png 600w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png 800w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-2 fusion-no-medium-visibility fusion-no-large-visibility\" data-layout=\"static\" style=\"--awb-margin-right:30px;--awb-margin-left:30px;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.jdi.be\/en\/check-out-our-jdi-showreel\/\" aria-label=\"Check out our JDI Showreel\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png\" data-srcset=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-200x150.png 200w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-400x300.png 400w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-600x450.png 600w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png 800w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:15px;--awb-margin-right:30px;--awb-margin-left:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20pt;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.1;\">Check out our JDI Showreel<\/h3><\/div><div class=\"fusion-content-tb fusion-content-tb-2\" style=\"--awb-margin-bottom:0px;--awb-margin-left:30px;--awb-margin-right:30px;--awb-content-alignment:center;\"><p>Video marketing is on the rise! Because of the many stories we have already had the pleasure of telling about our clients, we have already amassed a nice showreel. Discover him here.<\/p><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:2px;--awb-padding-left:0px;--button_accent_color:var(--awb-color5);--button_border_color:#65cdb4;--button_accent_hover_color:var(--awb-color6);--button_border_hover_color:var(--awb-color6);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:1px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:rgba(101,205,180,0);--button_gradient_bottom_color:rgba(101,205,180,0);--button_gradient_top_color_hover:rgba(101,205,180,0);--button_gradient_bottom_color_hover:rgba(101,205,180,0);\" target=\"_self\" href=\"https:\/\/www.jdi.be\/en\/check-out-our-jdi-showreel\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Read more<\/span><\/a><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Videos themselves are barrier-reducing, but the threshold toward video content creation is still a step too high for many. No worries. We&#8217;ll inspire you with 10 forms of video marketing.<\/p>\n","protected":false},"author":1,"featured_media":1945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[174,294],"tags":[296,295,208,297],"class_list":["post-3692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-marketing-communications","category-sales-blog","tag-blog-en","tag-marketing-en","tag-video-en","tag-video-marketing"],"acf":[],"rank_math_description":"Videos themselves are barrier-reducing, but the threshold toward video content creation is still a step too high for many. No worries. Let JDI inspire you with these 10 forms of video marketing.","rank_math_focus_keyword":null,"rank_math_title":null,"_links":{"self":[{"href":"https:\/\/www.jdi.be\/en\/wp-json\/wp\/v2\/posts\/3692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jdi.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jdi.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jdi.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jdi.be\/en\/wp-json\/wp\/v2\/comments?post=3692"}],"version-history":[{"count":2,"href":"https:\/\/www.jdi.be\/en\/wp-json\/wp\/v2\/posts\/3692\/revisions"}],"predecessor-version":[{"id":13516,"href":"https:\/\/www.jdi.be\/en\/wp-json\/wp\/v2\/posts\/3692\/revisions\/13516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jdi.be\/en\/wp-json\/wp\/v2\/media\/1945"}],"wp:attachment":[{"href":"https:\/\/www.jdi.be\/en\/wp-json\/wp\/v2\/media?parent=3692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jdi.be\/en\/wp-json\/wp\/v2\/categories?post=3692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jdi.be\/en\/wp-json\/wp\/v2\/tags?post=3692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}