{"id":3729,"date":"2023-05-23T17:06:05","date_gmt":"2023-05-23T15:06:05","guid":{"rendered":"https:\/\/www.jdi.be\/ces-10-formes-de-marketing-video-font-mouche\/"},"modified":"2025-07-23T16:20:38","modified_gmt":"2025-07-23T14:20:38","slug":"ces-10-formes-de-marketing-video-font-mouche","status":"publish","type":"post","link":"https:\/\/www.jdi.be\/fr\/ces-10-formes-de-marketing-video-font-mouche\/","title":{"rendered":"Ces 10 formes de marketing vid\u00e9o font mouche"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_hover_color: #13827c;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-margin-top:-160px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-five\" style=\"--awb-text-color:#272f34;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Ambit ExtraLight&quot;;font-style:normal;font-weight:400;margin:0;--fontSize:20;--minFontSize:20;line-height:1.6;\">Nous vous mettons au d\u00e9fi de voir combien de temps vous pouvez parcourir l&rsquo;internet sans tomber sur une vid\u00e9o. 5 minutes ? 20 secondes ? Des images d\u00e9filent \u00e0 nos oreilles. Ils constituent un merveilleux divertissement en attendant le bus, mais entre-temps, ils augmentent la notori\u00e9t\u00e9 de notre marque, notre positionnement et peuvent vraiment nous sortir du p\u00e9trin gr\u00e2ce \u00e0 des tutoriels utiles. La vid\u00e9o est devenue une seconde nature. Mais comment commencer ? Les vid\u00e9os elles-m\u00eames r\u00e9duisent consid\u00e9rablement le seuil, mais le seuil de cr\u00e9ation de <a href=\"https:\/\/www.jdi.be\/fr\/les-studios-du-loft\/\" target=\"_blank\" rel=\"noopener noreferrer\">contenu vid\u00e9o<\/a> semble encore trop \u00e9lev\u00e9 pour beaucoup. <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\"><strong>Pas d&rsquo;inqui\u00e9tude \u00e0 avoir. Inspirez-vous de ces 10 formes de marketing vid\u00e9o.<br \/>\n<\/strong><\/mark><\/h5><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><ul style=\"--awb-item-padding-top:0px;--awb-item-padding-bottom:10px;--awb-iconcolor:var(--awb-color1);--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 type-numbered\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">1<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Bedrijfsvideo\">Vid\u00e9o d&rsquo;entreprise<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">2<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Interview%20en%20Q&amp;A\">Interview et questions-r\u00e9ponses<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">3<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Explainer%20video\">Vid\u00e9o explicative<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">4<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Aftermovie\">Aftermovie<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">5<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Webinar\/online%20event\">Webinaire\/\u00e9v\u00e9nement en ligne<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">6<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Productvideo\">Vid\u00e9o du produit<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">7<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Live%20video\">Vid\u00e9o en direct<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">8<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#How%20to%20video\">Comment faire une vid\u00e9o<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">9<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#Testimonial\">T\u00e9moignage<\/a><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">10<\/span><div class=\"fusion-li-item-content\">\n<p><a href=\"#User-generated%20content\">Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/a><\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:30px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:30px;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Bedrijfsvideo\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">1. Vid\u00e9o d&rsquo;entreprise<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-text-transform:none;\"><p>La vid\u00e9o d&rsquo;entreprise est le fer de lance du marketing vid\u00e9o. Bien avant que les entreprises ne travaillent sur leur strat\u00e9gie de marketing vid\u00e9o, elles avaient d\u00e9j\u00e0 une vid\u00e9o d&rsquo;entreprise sur leur page d&rsquo;accueil. Et c&rsquo;est tant mieux, car la vid\u00e9o d&rsquo;entreprise est l&rsquo;outil id\u00e9al pour faciliter la recherche (SEO), la convivialit\u00e9 (UX) et l&rsquo;efficacit\u00e9 de la communication de votre entreprise. Une bonne vid\u00e9o d&rsquo;entreprise explique qui vous \u00eates, ce que vous faites et, bien s\u00fbr, elle colle. Il doit correspondre \u00e0 la culture de votre entreprise et ne pr\u00e9senter aucun obstacle. Mais en attendant, nous savons que <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">une vid\u00e9o ne r\u00e9sout pas tout. Exploitez donc pleinement votre vid\u00e9o d&rsquo;entreprise en l&rsquo;int\u00e9grant dans les m\u00e9dias sociaux, dans votre communication sortante et sur place.<\/mark><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/TNvAFteiuGQ?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:30px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:30px;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Interview en Q&amp;A\"><\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">2. Interview et questions-r\u00e9ponses<\/h2><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>Il s&rsquo;agit de vid\u00e9os qui r\u00e9pondent aux questions les plus pressantes de votre public, et il en existe de toutes les formes et de toutes les tailles. Vous pouvez discuter autour d&rsquo;un caf\u00e9 avec un leader d&rsquo;opinion, un client ou un membre de l&rsquo;\u00e9quipe et aborder un sujet particulier \u00e9troitement li\u00e9 \u00e0 votre service\/entreprise\/produit. Mais il peut aussi s&rsquo;agir d&rsquo;une vid\u00e9o solo en direct dans laquelle vous r\u00e9pondez \u00e0 des questions que les gens ont soumises \u00e0 l&rsquo;avance. <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">Souvent, les podcasts et la vid\u00e9o vont de pair.<\/mark> Tout d&rsquo;abord, r\u00e9fl\u00e9chissez \u00e0 votre script de mani\u00e8re \u00e0 ce que votre vid\u00e9o fonctionne \u00e9galement sans images et voil\u00e0, vous faites d&rsquo;une pierre deux coups.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/fDwdO3zB7yo?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Explainer video\"><\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">3. Vid\u00e9o explicative<\/h2><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>Une vid\u00e9o explicative est parfaite pour \u00eatre utilis\u00e9e dans les publicit\u00e9s et les campagnes, car elle est tr\u00e8s efficace gr\u00e2ce \u00e0 ses taux de conversion plus \u00e9lev\u00e9s. <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">La vid\u00e9o d&rsquo;explication anim\u00e9e est encore meilleure.<\/mark> Ils sont tr\u00e8s branch\u00e9s et peuvent fournir beaucoup d&rsquo;informations en peu de temps car ils sont pleins d&rsquo;action. Trop difficile, trop cher ? Pas avec le bon partenaire ! Avec un simple briefing, un premier story-board peut d\u00e9j\u00e0 \u00eatre produit, accompagn\u00e9 d&rsquo;un devis. Ainsi, vous savez imm\u00e9diatement ce qui peut ou ne peut pas \u00eatre fait avec le budget dont vous disposez. Ici, par exemple, notre client &lt;a href=\u00a0\u00bbhttps:\/\/vil.be\/\u00a0\u00bb target=\u00a0\u00bb_blank\u00a0\u00bb rel=\u00a0\u00bbnoopener\u00a0\u00bb&gt;VIL&lt;\/a&gt; avait besoin d&rsquo;une vid\u00e9o courte mais claire sur les databots pour l&rsquo;utiliser dans une pr\u00e9sentation.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 3\" src=\"https:\/\/www.youtube.com\/embed\/PCHUjT8DyZE?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Aftermovie\"><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">4. Apr\u00e8s le film<\/h2><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>On consacre souvent beaucoup de temps \u00e0 un \u00e9v\u00e9nement, mais on oublie de pr\u00e9voir un budget pour l&rsquo;apr\u00e8s-film. Le p\u00e9ch\u00e9 ! <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">Parce qu&rsquo;un aftermovie est le moyen id\u00e9al de faire de la marque employeur.<\/mark> Vous montrez aux employ\u00e9s et aux clients potentiels ce qu&rsquo;ils peuvent attendre de vous et vous mettez en valeur les qualit\u00e9s que vous poss\u00e9dez. Un film de fin d&rsquo;\u00e9v\u00e9nement est toujours bien accueilli sur les m\u00e9dias sociaux et apporte une touche suppl\u00e9mentaire \u00e0 la communication apr\u00e8s l&rsquo;\u00e9v\u00e9nement, car vous pouvez \u00e9galement l&rsquo;utiliser pour atteindre les personnes qui ne se sont pas inscrites \u00e0 la fin, afin de leur montrer ce qu&rsquo;elles ont manqu\u00e9. Ils sauront ainsi que vos \u00e9v\u00e9nements valent vraiment la peine d&rsquo;\u00eatre organis\u00e9s. Faites venir le FOMO ! <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">L&rsquo;aftermovie est \u00e9galement un bloc de positionnement.<\/mark> Vous mettez en outre en \u00e9vidence la solution que vous avez apport\u00e9e \u00e0 l&rsquo;\u00e9v\u00e9nement. Si vous parvenez \u00e0 convaincre des personnes int\u00e9ressantes de t\u00e9moigner dans l&rsquo;apr\u00e8s-film, vous pouvez \u00e9galement tirer profit de leur r\u00e9putation. Cet aftermovie est une autre cr\u00e9ation de JDI avec des prises de vue de drones.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 4\" src=\"https:\/\/www.youtube.com\/embed\/99gltKHXVcs?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Webinar\/online event\"><\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">5. Webinaire\/\u00e9v\u00e9nement en ligne<\/h2><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p><mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">Brod\u00e9 par Covid mais perdurant gr\u00e2ce \u00e0 sa mani\u00e8re tr\u00e8s efficace d&rsquo;informer votre public <\/mark>, le webinaire est une forme de marketing vid\u00e9o qu&rsquo;il ne faut pas sous-estimer. Il existe sous toutes les formes et dans toutes les tailles. Il peut s&rsquo;agir d&rsquo;un simple jeu de diapositives accompagn\u00e9 d&rsquo;une pr\u00e9sentation, d&rsquo;une table ronde ou m\u00eame d&rsquo;une capture d&rsquo;un \u00e9v\u00e9nement en direct pour ceux qui ne peuvent pas y assister physiquement. JDI a \u00e9galement mis\u00e9 sur les webinaires en p\u00e9riode de Covid avec nos #Growthstreams en ligne.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 5\" src=\"https:\/\/www.youtube.com\/embed\/HrypAXeYRx4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Productvideo\"><\/div><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">6. Vid\u00e9o du produit<\/h2><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>Ces vid\u00e9os de type \u00ab\u00a0show-and-tell\u00a0\u00bb mettent votre produit sous les feux de la rampe. Pas de bla bla, juste boom boom. Ils aident les clients potentiels \u00e0 en savoir plus sur le produit et devraient permettre de convertir les prospects. C&rsquo;est pourquoi, plus que pour d&rsquo;autres formes de marketing vid\u00e9o, la <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">valeur de production de la vid\u00e9o produit<\/mark> est <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">cruciale<\/mark>.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 6\" src=\"https:\/\/www.youtube.com\/embed\/uo7cZZ3VOm4?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Live video\"><\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">7. Vid\u00e9o en direct<\/h2><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>Presque toutes les plateformes de m\u00e9dias sociaux disposent actuellement d&rsquo;une fonction \u00ab\u00a0en direct\u00a0\u00bb. Et pour cause, rien ne permet de cr\u00e9er une communaut\u00e9 aussi rapidement qu&rsquo;une vid\u00e9o en direct o\u00f9 vous pouvez r\u00e9pondre aux questions de vos clients \u00e0 la minute pr\u00e8s. Une vid\u00e9o en direct est \u00e9galement tr\u00e8s polyvalente. Une rapide mise \u00e0 jour de l&rsquo;entrep\u00f4t, une pr\u00e9sentation des nouveaux v\u00eatements, une interview d&rsquo;un nouveau partenaire, &#8230;. <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">Sachez \u00e9galement qu&rsquo;il existe de nombreux logiciels de qualit\u00e9 en ligne qui fonctionnent souvent avec un abonnement d&rsquo;entr\u00e9e de gamme gratuit.<\/mark> Chez JDI, nous aimons travailler avec <a href=\"https:\/\/streamyard.com\/\" target=\"_blank\" rel=\"noopener\">Streamyard<\/a> pour combiner professionnellement diff\u00e9rentes cam\u00e9ras, des vid\u00e9os d\u00e9j\u00e0 enregistr\u00e9es et des vid\u00e9os en direct dans des flux en direct int\u00e9ressants. C&rsquo;est donc ce logiciel que nous avons utilis\u00e9 pour diffuser le forum \u00a0\u00bb <a href=\"https:\/\/eitrawmaterials.eu\/women-and-girls-in-stem-forum-advances-the-european-agenda-on-gender-equality-in-stem\/\" target=\"_blank\" rel=\"noopener\">Women and Girls in STEM\u00a0\u00bb <\/a>, qui a r\u00e9uni des d\u00e9cideurs politiques, des chefs d&rsquo;entreprise et des \u00e9tudiants afin d&rsquo;encourager l&rsquo;\u00e9galit\u00e9 des sexes dans les disciplines des STEM et des TIC.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 7\" src=\"https:\/\/www.youtube.com\/embed\/0GvpnmSTOIA?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"How to video\"><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">8. Comment faire de la vid\u00e9o<\/h2><\/div><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p><mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">Dans l&rsquo;entonnoir du marketing vid\u00e9o, qui consiste \u00e0 attirer, instruire, convertir et fid\u00e9liser, la vid\u00e9o \u00ab\u00a0Comment faire\u00a0\u00bb se situe \u00e0 l&rsquo;arri\u00e8re de la rubrique \u00ab\u00a0Fid\u00e9liser\u00a0\u00bb. <\/mark> Le client vous a d\u00e9j\u00e0 choisi, il s&rsquo;agit maintenant de le satisfaire et de le garder avec vous gr\u00e2ce \u00e0 un contenu pertinent. Faites en sorte que votre vid\u00e9o soit courte, pertinente et en rapport avec votre activit\u00e9. Un bon tutoriel gagnera la confiance de votre public, d\u00e9montrera votre autorit\u00e9 dans un domaine particulier, pr\u00e9sentera le produit dans un contexte pertinent et attirera l&rsquo;attention sur l&rsquo;article B qui s&rsquo;int\u00e8gre parfaitement \u00e0 l&rsquo;article A.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 8\" src=\"https:\/\/www.youtube.com\/embed\/omdfcGYEqPY?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"Testimonial\"><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">9. T\u00e9moignage<\/h2><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>Un t\u00e9moignage est toujours efficace, surtout si vous le transformez en une vid\u00e9o amusante. Le budget de production n&rsquo;a m\u00eame pas besoin de faire pencher la balance, il s&rsquo;agit surtout du charisme du client et de la fa\u00e7on dont il sait l&rsquo;expliquer (regardez la vid\u00e9o et vous verrez bient\u00f4t ce que je veux dire). Si l&rsquo;on consacre suffisamment de temps \u00e0 la pr\u00e9production et \u00e0 la projection, le travail est d\u00e9j\u00e0 \u00e0 moiti\u00e9 fait. L&rsquo;avantage des t\u00e9moignages est que, dans presque tous les cas, la personne interrog\u00e9e partagera elle-m\u00eame la vid\u00e9o sur ses canaux de m\u00e9dias sociaux. <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">\u00c0 ce moment-l\u00e0, votre t\u00e9moignage devient un premier pas vers le statut d&rsquo;ambassadeur.<\/mark><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 9\" src=\"https:\/\/www.youtube.com\/embed\/yDo8a8stc18?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:30px;--awb-padding-left:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor\" id=\"User-generated content\"><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">10. Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/h2><\/div><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:30px;\"><p>En fonction de votre produit et de votre profil d&rsquo;acheteur, vous pouvez obtenir beaucoup de r\u00e9sultats avec le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs. Les gens se moquent parfois des influenceurs, mais <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">une \u00e9tude de l&rsquo;Arteveldehogeschool et de Comeos montre qu&rsquo;un Belge sur trois qui suit les influenceurs sur les m\u00e9dias sociaux a achet\u00e9 quelque chose au cours des trois derniers mois apr\u00e8s en avoir vu la publicit\u00e9 par un influenceur<\/mark>. Si vous faites du marketing aupr\u00e8s des jeunes, il est important de savoir que pr\u00e8s de 9 jeunes Belges sur 10 (87 %) suivent des influenceurs. Alors, montez \u00e0 bord du train des influenceurs.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 10\" src=\"https:\/\/www.youtube.com\/embed\/SOStLLKo5nk?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-top:30px;--awb-margin-bottom:30px;\"><p>Et si votre produit est si bon que d&rsquo;autres personnes vous mentionnent ou s&rsquo;engagent sans que vous ayez \u00e0 le leur demander, <mark class=\"fusion-highlight light highlight1 awb-highlight-background\" style=\"--awb-color:#d3eae8;\">alors vous avez vraiment atteint le Saint Graal du marketing vid\u00e9o<\/mark>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:50px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:30px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.15;\">Besoin d&rsquo;encore plus d&rsquo;impact ?<\/h2><\/div><div class=\"fusion-post-cards fusion-post-cards-1 fusion-grid-archive fusion-grid-columns-3\" style=\"--awb-dots-align:center;--awb-columns:3;--awb-active-filter-border-size:3px;--awb-filters-height:36px;--awb-columns-medium:33.3333%;\" data-post-type-label=\"articles\"><ul class=\"fusion-grid fusion-grid-3 fusion-flex-align-items-flex-start fusion-grid-posts-cards\"><li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom:30px;--awb-padding-top-small:10px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-overflow:hidden;--awb-bg-color:rgba(225,234,234,0.2);--awb-bg-color-hover:rgba(225,234,234,0.2);--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:30px 30px 30px 30px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-1 fusion-no-small-visibility has-aspect-ratio\" data-layout=\"static\" style=\"--awb-aspect-ratio:4 \/ 3;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.jdi.be\/fr\/optimiser-les-processus-dabord-numeriser-ensuite\/\" aria-label=\"Optimiser les processus d&rsquo;abord, num\u00e9riser ensuite !\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png\" data-srcset=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-200x133.png 200w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-400x267.png 400w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-600x400.png 600w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-800x533.png 800w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png 1200w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-2 fusion-no-medium-visibility fusion-no-large-visibility\" data-layout=\"static\" style=\"--awb-margin-right:30px;--awb-margin-left:30px;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.jdi.be\/fr\/optimiser-les-processus-dabord-numeriser-ensuite\/\" aria-label=\"Optimiser les processus d&rsquo;abord, num\u00e9riser ensuite !\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27800%27%20viewBox%3D%270%200%201200%20800%27%3E%3Crect%20width%3D%271200%27%20height%3D%27800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png\" data-srcset=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-200x133.png 200w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-400x267.png 400w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-600x400.png 600w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6-800x533.png 800w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/08\/jdi_blog_image_6.png 1200w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:15px;--awb-margin-right:30px;--awb-margin-left:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20pt;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.1;\">Optimiser les processus d&rsquo;abord, num\u00e9riser ensuite !<\/h3><\/div><div class=\"fusion-content-tb fusion-content-tb-1\" style=\"--awb-margin-bottom:0px;--awb-margin-left:30px;--awb-margin-right:30px;--awb-content-alignment:center;\"><p>Le plus souvent, cela se produit : les entreprises qui souffrent de probl\u00e8mes de croissance cherchent des solutions dans la num\u00e9risation. Les \u00e9quipes choisissent des outils et des applications et, au bout d'un an, elles ne les utilisent qu'\u00e0 moiti\u00e9. Ou plus du tout. En effet, dans un tel syst\u00e8me num\u00e9rique, il faut travailler et saisir des donn\u00e9es.  <\/p><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:2px;--awb-padding-left:0px;--button_accent_color:var(--awb-color5);--button_border_color:#65cdb4;--button_accent_hover_color:var(--awb-color6);--button_border_hover_color:var(--awb-color6);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:1px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:rgba(101,205,180,0);--button_gradient_bottom_color:rgba(101,205,180,0);--button_gradient_top_color_hover:rgba(101,205,180,0);--button_gradient_bottom_color_hover:rgba(101,205,180,0);\" target=\"_self\" href=\"https:\/\/www.jdi.be\/fr\/optimiser-les-processus-dabord-numeriser-ensuite\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">En savoir plus<\/span><\/a><\/div><\/div><\/li>\n<li class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion-flex-column post-card fusion-grid-column fusion-post-cards-grid-column\" style=\"--awb-padding-bottom:30px;--awb-padding-top-small:10px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-overflow:hidden;--awb-bg-color:rgba(225,234,234,0.2);--awb-bg-color-hover:rgba(225,234,234,0.2);--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-border-radius:30px 30px 30px 30px;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-1 fusion-no-small-visibility has-aspect-ratio\" data-layout=\"static\" style=\"--awb-aspect-ratio:4 \/ 3;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.jdi.be\/fr\/visionnez-notre-film-danimation-jdi\/\" aria-label=\"Visionnez notre film d&rsquo;animation JDI\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png\" data-srcset=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-200x150.png 200w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-400x300.png 400w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-600x450.png 600w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png 800w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><div class=\"fusion-classic-product-image-wrapper fusion-woo-product-image fusion-post-card-image fusion-post-card-image-2 fusion-no-medium-visibility fusion-no-large-visibility\" data-layout=\"static\" style=\"--awb-margin-right:30px;--awb-margin-left:30px;\"><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.jdi.be\/fr\/visionnez-notre-film-danimation-jdi\/\" aria-label=\"Visionnez notre film d&rsquo;animation JDI\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png\" class=\"attachment-full size-full lazyload wp-post-image\" alt=\"\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27600%27%20viewBox%3D%270%200%20800%20600%27%3E%3Crect%20width%3D%27800%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png\" data-srcset=\"https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-200x150.png 200w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-400x300.png 400w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600-600x450.png 600w, https:\/\/www.jdi.be\/wp-content\/uploads\/2023\/05\/JDI-Showreel800x600.png 800w\" data-sizes=\"auto\" \/>\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:15px;--awb-margin-right:30px;--awb-margin-left:30px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20pt;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:16;--minFontSize:16;line-height:1.1;\">Visionnez notre film d&rsquo;animation JDI<\/h3><\/div><div class=\"fusion-content-tb fusion-content-tb-2\" style=\"--awb-margin-bottom:0px;--awb-margin-left:30px;--awb-margin-right:30px;--awb-content-alignment:center;\"><p>Le marketing vid\u00e9o est en plein essor ! Gr\u00e2ce aux nombreuses histoires que nous avons d\u00e9j\u00e0 eu le plaisir de raconter \u00e0 propos de nos clients, nous avons d\u00e9j\u00e0 rassembl\u00e9 une belle liste d'images. D\u00e9couvrez-le ici.<\/p><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:2px;--awb-padding-left:0px;--button_accent_color:var(--awb-color5);--button_border_color:#65cdb4;--button_accent_hover_color:var(--awb-color6);--button_border_hover_color:var(--awb-color6);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:1px;--button_border_width-left:0px;--button-border-radius-top-left:0px;--button-border-radius-top-right:0px;--button-border-radius-bottom-right:0px;--button-border-radius-bottom-left:0px;--button_gradient_top_color:rgba(101,205,180,0);--button_gradient_bottom_color:rgba(101,205,180,0);--button_gradient_top_color_hover:rgba(101,205,180,0);--button_gradient_bottom_color_hover:rgba(101,205,180,0);\" target=\"_self\" href=\"https:\/\/www.jdi.be\/fr\/visionnez-notre-film-danimation-jdi\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">En savoir plus<\/span><\/a><\/div><\/div><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les vid\u00e9os elles-m\u00eames r\u00e9duisent les obstacles, mais le seuil de cr\u00e9ation de contenu vid\u00e9o est encore trop \u00e9lev\u00e9 pour beaucoup. Pas d&rsquo;inqui\u00e9tude \u00e0 avoir. Nous vous inspirons avec 10 formes de marketing vid\u00e9o.<\/p>\n","protected":false},"author":1,"featured_media":1946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[192,324],"tags":[191,236,326,325],"class_list":["post-3729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-marketing-et-communication","category-ventes-de-blogs","tag-blog-fr","tag-marketing-fr","tag-marketing-video","tag-video-fr"],"acf":[],"rank_math_description":"Les vid\u00e9os elles-m\u00eames r\u00e9duisent les obstacles, mais le seuil de cr\u00e9ation de contenu vid\u00e9o est encore trop \u00e9lev\u00e9 pour beaucoup. Pas d'inqui\u00e9tude \u00e0 avoir. Laissez JDI vous inspirer avec ces 10 formes de marketing vid\u00e9o.","rank_math_focus_keyword":null,"rank_math_title":null,"_links":{"self":[{"href":"https:\/\/www.jdi.be\/fr\/wp-json\/wp\/v2\/posts\/3729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jdi.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jdi.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jdi.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jdi.be\/fr\/wp-json\/wp\/v2\/comments?post=3729"}],"version-history":[{"count":2,"href":"https:\/\/www.jdi.be\/fr\/wp-json\/wp\/v2\/posts\/3729\/revisions"}],"predecessor-version":[{"id":13210,"href":"https:\/\/www.jdi.be\/fr\/wp-json\/wp\/v2\/posts\/3729\/revisions\/13210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jdi.be\/fr\/wp-json\/wp\/v2\/media\/1946"}],"wp:attachment":[{"href":"https:\/\/www.jdi.be\/fr\/wp-json\/wp\/v2\/media?parent=3729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jdi.be\/fr\/wp-json\/wp\/v2\/categories?post=3729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jdi.be\/fr\/wp-json\/wp\/v2\/tags?post=3729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}