Building a winning brand? Start with your brand key!

A brand is much more than a logo. You create a strong brand in a strategic and structured way so that it is distinctive enough and absolutely relevant to your target audience. If you succeed in branding your products, services and business, you will achieve sustainable growth and maximize your investment.

A brand key exercise forces you to look at all the forces affecting your business (customers, competitors, yourself) in light of your brand and who you want to be.

A brand key exercise leads to:

  • sharp positioning

  • a structured roadmap

Very carefully go through these nine steps that will lead to a distinctive and relevant positioning of your brand.

Download your brand key template here