The corporate video is the frontrunner of video marketing. Long before companies were even engaged in their video marketing strategy, they already had a company video on their homepage. And that’s good because corporate video is ideal like no other to support your company’s findability (SEO), usability (UX) and efficient communication. A good corporate video explains who you are, what you do and, of course, it sticks. It should fit in with your corporate culture and so will be very barrier-free. But in the meantime, we do know that one-video-doesn’t-fix-all. So be sure to take full advantage of your corporate video by integrating it on social media, your outbound communications and on-site as well.