1 day



Creating impact through non-commercial colleagues

Customers come in contact with your organization in a variety of ways. And often they have already made a decision even before they contact your salespeople. The buying process has become much more digital and sellers have to make extra efforts to remain credible.

The more entire your organization is customer-centric, the more likely you are to achieve commercial success. Every colleague who comes into contact with customers can have a positive effect on that customer relationship. But often they don’t realize this, nor do they want to be “the salesman.

During this course, we will look at what interactions there are with customers and how colleagues can become more impactful during those interactions. It is hands-on training and colleagues create their own action list to apply themselves.

JDI Summer Academy Employer Branding and talent marketing

Who is this track for?

Any colleague who comes into contact with customers. Commercial employees are also welcome but we focus more on non-commercial employees. No prior knowledge is required for the Creating Impact with Clients course.

The training in a nutshell

In this one-day training, we teach how to leverage the whole business for greater commercial success. We discuss the five moments of interaction with customers and how to create more impact there as non-commercial colleagues.

JDI in a nutshell


Using practical examples, we will look at what you can do yourself in your daily work.

  • How do customers view our organization?
  • What interactions do we have with customers?
  • How can we bring more added value during those interactions?
  • How do we adjust our communications to have more impact?
  • How will we apply this ourselves in our role?


To offer participants a neutral location away from the office, we partner with LofttoBe. Their inspiring spaces give oxygen to any team event.

Ask your question

We work out this course to suit your needs, situation and the number of participants.

Nico, our Sales expert will be happy to help you!

Nico Ivens JDI Summer Academy expert

Time to secure your change within your company? Sign up!

One-day course: 2,100.00 euros (excluding VAT)

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